In other words one team gets task to make sure ads aren't skipped ever, they don't get rewarded for saying its dump idea but for implementation .
Later comes other team that gets task to fifure out why the hell electricity bill went up.
Then after that they figure out best way to save money is to reduce employee count.
Then after the adblocking sensation gets old, some one else responsible for perfomance comes with idea that rendering ads is inefficient and they will go back to popup ads.
It often doesn't make sense and costumer service gets worse as companies grow so i wouldn't be surpriced by something like this at all.