YouTube Says New 5-Second Video Load Delay Is Supposed to Punish Ad Blockers, Not Firefox Users
404media.co
Firefox users are reporting an 'artificial' load time on YouTube videos. YouTube says it's part of a plan to make people who use adblockers "experience suboptimal viewing, regardless of the browser they are using."
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Absolutely. I've participated in several campaigns that resulted in ~20% increases in sales for targeted ads. It makes a difference.
Sadly.
Companies wouldn't spend the money if it wasn't worth their time.