Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads

L4sBot@lemmy.worldmod to Technology@lemmy.world – 309 points – Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads
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Ubisoft Allegedly Interrupts Gameplay with Pop-Up Ads::Is it a bug or a new approach to ads in their games?

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“It was a bug” is the common excuse when an intentional feature backfires.

Loading screen ads seem like an obvious next step of enshittification. They are creeping back into video with ads breaks on streaming, only a matter of time before they are in games too.

Yeah, we accidentally programmed ads into our games. Don't worry, we'll remove them for now and wait a few years before trying again!

Loading screens got shorter as tech improved. Now tech is too fast for proper ads so I bet there's going to be intentional delay time added in the future for more ad impressions.