A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month

L4sBot@lemmy.worldmod to Technology@lemmy.world – 454 points –
A Spanish agency became so sick of models and influencers that they created their own with AI
fortune.com

A Spanish agency became so sick of models and influencers that they created their own with AI — and she’s raking in up to $11,000 a month::Founder Rubén Cruz said AI model Aitana was so convincing that a famous Latin actor asked her on a date.

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This seems deeply, disturbingly fucked up. "Fuck working with real people, who have their own goals and desires out of a career, we're just gonna use an AI since no one can tell the difference." It's fucked up on multiple levels, not least since the fashion industry was already full of broken people before AI hit the scene.

was already full of broken people before AI hit the scene.

so why not take the people out of the equation?

Because broken as they are, people still come first before AI. Or they should, anyway.

Should we want them to be though? If it's obviously caused a lot of harm to many people?