Cult of the Lamb devs said they'd make the 'sex update' meme come true if they got 300,000 followers and, well, you can guess what happened next
stopthatgirl7@kbin.social to 
pcgamer.com
The fans really rose to the occasion.
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It is an optional DLC. They won't release a second version of the game other than a complete edition when they're done producing DLC for it.
This is literally the community getting what it wants
Their previous update wasn't optional. I had to replay the game to get back my 100% achievement status lol
That tracks for a cult.