Exynos might be rebranded to Dream Chip next year
sammobile.com
Samsung might want to salvage its chipset operation by rebranding its Exynos SoC and renaming it Dream Chip next year.
Edit: Samsung says this isn't true. https://www.androidauthority.com/samsung-exynos-no-rebranding-3389743/. Thanks @gallardo994@sh.itjust.works !
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Dumbest fucking decision ever. The chip's name was never the problem. And renaming it isn't gonna recover whatever brand damage has occurred.
Sort out your chip making strategy and make good fucking chips. Or don't make chips at all.
Personally I don't think the chip making strategy is the issue, its in what kind of devices they use them in. If they use Exynos chips in 500 - 700€ Devices its fine. 75% of the peformance for 50% the price - thats cool. Just keep them out from the 1000€+ stuff.
I mean, that's a good idea. But they generate so much heat that mid-range devices just won't work. The issue, as far as I have seen, is heating. The performance is good for, as you said, mid-range devices.