Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says
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![Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says](https://forkk.me/pictrs/image/f83f6835-a08e-40b6-84ea-e14e833cf859.jpeg?format=jpg&thumbnail=256)
businessinsider.com
- Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
- The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
- Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
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Fisticuffs? Blade weapons? ….oh. Face to face meetings. (Insert scene from Office Space where that nerdy-looking guy is driving in rush hour traffic playing “Damn It Feels Good To Be A Gangster” like it’s his anthem)
Nerdy-looking guy. You mean Michael B...Bolton!?
Why should I change my name? He's the one who sucks.