The secret life of gift cards: Here's what happens to the billions that go unspent each year

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The secret life of gift cards: Here's what happens to the billions that go unspent each year
apnews.com

Gift cards make great stocking stuffers — just as long as you don’t stuff them in a drawer and forget about them after the holidays.

Americans are expected to spend nearly $30 billion on gift cards this holiday season, according to the National Retail Federation. Restaurant gift cards are the most popular, making up one-third of those sales.

Most of those gift cards will be redeemed. Paytronix, which tracks restaurant gift card sales, says around 70% of gift cards are used within six months.

But many cards — tens of billions of dollars’ worth — wind up forgotten or otherwise unused. That’s when the life of a gift card gets more complicated, with expiration dates or inactivity fees that can vary by state.

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Holy shit the US has some consumer protection we don't have over here (at least in the UK)

A legally enforceable 5y minimum expiration for a gift card is a fucking great idea.

In Canada they never expire unless the store goes out of business. There’s a few exceptions for things that are services rather than freely spent balance but yeah, to me it seems unfair that they would be able to just absorb that money.

Uhm, don't have a concrete source here but AFAIK in the EU gift cards that have been bought by paying money into them are not allowed to expire, and I would have thought the UK has similar laws.

Coupons from magazines are not something anyone spent money on so they can have expiry dates.

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