How did Lemmy.world become more popular than Lemmy.ml?

I don't understand how Lemmy.world developers managed to surpass both Lemmy.ml and Beehaw.org instances in user activity.

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The developer for RIF told me to come here. I figured that I should trust the person that created the app that I've used for hundreds of hours.

Same. Like the parent of a child grown up, RIF has been forced to let us go, but not without influencing our direction lol

My exact reason. Had the popup show.

Then I created my own instance

I was already playing around with Lemmy, and after a few weeks I checked back into RIF and saw his post, so I came over to .World.