Why do some websites have a "Continue Reading" button?
Some article websites (I'm looking at msn.com right now, as an example) show the first page or so of article content and then have a "Continue Reading" button, which you must click to see the rest of the article. This seems so ridiculous, from a UX perspective--I know how to scroll down to continue reading, so why hide the text and make me click a button, then have me scroll? Why has this become a fairly common practice?
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while data collection and advertisement is a big part of it, they probavly try to "save" on bandwidth, you might not read the entire article.