I'm happy he did actually say it
This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
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I can see a lot of people being fine with that idea when it comes to subscriptions. I think people have kind of gotten used to the idea with content coming and going off of sites like Netflix.
I thought this has to do with DRM and license agreements when I first saw it.