ASUS now actively sabotaging attempts to unlock Zenfone 9 bootloader

Blaze@discuss.online to Android@lemdro.id – 181 points –
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And eventually, Google will drop this feature for the Pixel as well. You can bank on it. An unlockable bootloader adds absolutely nothing of value to these companies because it slows down year to year buying from consumers and isn't as profitable. It is from their perspective, counter productive to leave this feature enabled. So this isn't surprising in the least, tbh.

Asus and Google used it to bait enthusiasts and as soon as they established a user base they were comfortable with, they will remove it. If the phones stop selling, they will simply stop making them. It's that simple. You keeping your phone updated and feature packed for several years is not how they intend to allow the market to stray.

They want year to year sales above all else. An unlockable bootloader negates that for the majority of those who buy phones with that feature.

Nah, the reputation they gain from us, the family tech guy, is worth more than the sales they lose from us specifically holding out longer than others. Plus they would lose the sales to us entirely when they stop.