If Lemmy and Mastodon continues to get popular, we will eventually get Instance wars.
If the descentralization of social networks continue, we will have to prepare for the eventual rise of the instances wars, where people will start to fight about which instance is better and which one is weird to be in and so on, but that's for the future of us all.
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Gmail vs Hotmail vs Yahoo was pretty big, and before that, AOL.
Gmail vs Hotmail was easy. Gmail started at 1GB for your emails. At the same time, Hotmail was 2MB. Yes M and B
I mean, email was text or richtext. Occasionally a 35 kB gif that you'd laugh at and then delete.
Part of the issue was that Hotmail was completely inept at blocking spam, which had lots of text and images. I ran out of space daily
I completely forgot that there was almost no spam filtering back then. It was awful. I takey smart machine learning spam filters for granted.