Reddit's Traffic is Down 3.36% Month-Over-Month, According to SimilarWeb

Paulius@lemmy.world to Reddit@lemmy.world – 1818 points –

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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Something to keep in mind to contextualize the interaction statistics: the density of contributors to lurkers in these numbers will be drastically higher here due to the greater barrier to entry as well as the average user type of the migration. It should be expected that the average user in a niche/early-adopter community will be more active.

Not me! I intend to be just as much a lurker as I was on Reddit!

Thanks! What do you make of the unusually high bounce rate (and low average visit duration) for lemmy.ml though? That has been a head-scratcher for me. Did it not gain people from the migration as well‌ (which makes for better interaction)?

Could it also be due to load/server issues? When I have trouble with page loads on .world I have a tendency to bounce and have a low average visit time.

I'm actually quite the opposite, I wait until a page loads. Between the two of us, it evens out, lol!

But yeah, I have a pet theory as to why lemmy.ml has a high bounce rate and low average visit duration: people migrating from Reddit dismiss lemmy.ml for whatever reason and check out other instances instead. That's probably also why it didn't gain as many users as other instances (comparatively speaking).

I think lemmy.ml restricted registration and had a PSA telling people to join other instances. They didn't gain that many users because they didn't want to, probably because their infra couldn't handle it (hence also the bouncing).

This, as well as their performance seems to paint a picture that explains the figures in the table. Thanks!

Could it be due to the fact they restricted registration? Not sure if it happened in June or July though.

What do you make of the unusually high bounce rate (and low average visit duration) for lemmy.ml though? That has been a head-scratcher for me.

It shouldn't be a head scratcher. lemmy.ml was running like ass for much of it, with some periods of being completely down. Poor performance will drive up your bounce rate massively.

Ah, I see. I wasn't aware that it was that bad over in lemmy.ml, thanks!