Threads already has over 95 million posts, 30 million signups
theverge.com
Instagram’s new Twitter competitor, Threads, is off to a rocket start. Mark Zuckerberg announced 30 million activated profiles, while internal data shows over 95 million posts and 190 million likes in less than one day,
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First it's the number of sign ups, then it's the posts and likes, then it's the number of eyeballs grabbed and the ad revenue. This kind of metric chasing that these platforms encourage is one of the reasons why they become so toxic.