Lemmy advertising model - thoughts
We should think about the advertising model before its too late and it gets shoved onto us. I think each community should get its own advertiser and they get a stick post on each post which is limited to 300 chars and one url.
Its simple, non intrusive and we can make it a bidding. 80 % of the proceeds should go to the maintenance of the instance, 20 % should go to the moderators of the instance.
Would warner brothers want this for 100 $ on movies ? I think so ..
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Recently, Louis Rossman made an excellent point about advertising. When was the last time you saw and ad and suddenly felt like buying something? How often does that happen? Most of the time, the money spent on ads doesn’t actually do much other than annoy the people who are exposed to the ad. Providing good experiences to the customers is a far more effective way to advertise products or services.
So I can tell you from experience that there's a huge difference in terms of how much of your products you sell by doing advertising versus doing nothing. It's very rare that advertising is designed to take the person who's observing it from "IDK what this is" to "Holy crap I gotta go buy that" -- but building brand recognition, making people aware that your stuff exists, and yes sometimes having them see an ad for something and click on it and buy something, is 100% worth it when it's done right.
I actually do agree with you as to as lot of advertising on the modern internet, though. I think like a lot of areas of human endeavor, online advertising has been overrun by people who genuinely just have no clue what they're doing. Someone works at a company that has a river of money coming in, their job is to buy online ads, so they direct some of the river of money at buying obnoxious ads that do very little except piss people off (and, enable the site where they run to keep operating and paying their people, which is nice). It doesn't accomplish anything for the company they work for and no one notices, and that persists for years, and the internet as a whole is crapped up for everyone in general. :-/
I’m willing to buy the argument that advertising done right is effective. It’s just that I seem to be in none of the target audiences of any company that does any amount of online advertising. I guess I could try living without an adblocker and allowing all the tracking cookies to see if it makes a difference. Actually, I’m pretty sure that would cut my internet usage a lot, so at least that would be positive.
In fact if I see a product being heavily advertised I am less likely to buy it. Not only because it is annoying, but also because I know a significant percentage of the purchase price is just paying for more advertisement instead of actually relating to the quality of the product.
I make a mental note to avoid a company and their products whenever I see an ad. If I want your thing, I will seek it out. You wanna entice me to buy it? Go make your blogpost demonstrating why yours is better than the alternatives I'm looking at.
Honestly the best "ads" I've received have been YouTubers reviews on products. I follow people and they tell me about products related to the subjects I specifically follow them for.
And I don't mean influencers. I follow retro gamers and they occasionally get a product in the mail to review. I follow Amateur Radio operators and they occasionally get radios and antenna products in the mail to review. Foodies and cooks get stuff for the kitchen. Etc. I honestly can't remember the last time I saw an ad and bought it.
I kind of hate that the greatest minds on earth are working on creating products on monetizing around the current advertising model.(Ex: Google/Facebook/Amazon etc).
If the advertising model useless or less useful why do we keep doing it ? I think we hate it and that's why we are on Lemmy but most people suck up to ads do buy useless shit. Check out the rise of Temu and Shein.