Ahead of IPO, Reddit blends advertising into user posts as FTC starts asking questions about that mega-deal with Google to train AI

minnix@lemux.minnix.dev to Technology@beehaw.org – 156 points –
Pre-IPO Reddit lets ads be dressed up as promoted user posts
theregister.com
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I think we are well beyond the enshitificatiin of Reddit.

I think enshittification can be a gerund too, like building.

"Reddit is an enshittification."

My understanding is Reddit is further enshitifying would be a gerund?

But I may be ignorant on the full use of the term.

If I understand correctly, a gerund is the noun form of a verb- a verb turned into a noun. "A building is building" the first building is a noun, it is the thing being built. The second is a verb, the act of being built. Google tells me gerunds are supposed to end in -ing, but "reddit is an enshittifying" doesn't quite sound right, so I used an adjective form. It's very possible I don't understand correctly.

It hasn't even begun! Post IPO there'll be a big push for profitability which will be when it begins.