Companies Think Their Idiot Customers Will Accidentally Cancel Their Subscriptions if It's Too Easy | Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions coul...
gizmodo.com
Trade groups told the FTC a simple "Click-to Cancel" proposal to easily quit subscriptions could actually lead customers to miss out on hot new deals.
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What if they accidentally click yes there too? Do you need a double sure confirmation? And a triple sure for that one? And so on?
And 15 confirmations in, once they've got the "click OK" rhythm going, we can put one that says "would you like to keep your subscription active?"
And a random screen where
cancelmeans "exit out of this cancellation process" rather than "cancel subscription"I'm sorry sir but you're going to have to get that cancellation request notorized