What do companies get out of rewards programs

EvolvedTurtle@lemmy.world to No Stupid Questions@lemmy.world – 92 points –

Like why does Kroger want me to get a Kroger's card so bad

Idk maybe I'm just being too paranoid But why do they want to give me free stuff

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They get even more detailed information about your buying and spending habits. They can use this information to better manage their stock and sales to maximize profit, and probably more importantly, they can sell your contact information and buying habits to other companies who are in the very lucrative business of aggregating consumer data and monetizing it.

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