Meta spent $4.3 billion on its VR division in three months, and made *checks figures* $440 million in return

You reckon Apple made money on it's VR division either?

Almost nobody is making big money on VR, because nobody wants to work together to make it into a widely compatible common standard. If you could have one headset that worked on all platforms, for a reasonable price, you'd get a lot more take up, and nicer headsets costing more would make more sense.