Launching A $60+ Game Seems Like A Bad Idea Right Now

ylai@lemmy.ml to Gaming@lemmy.ml – 92 points –
Launching A $60+ Game Seems Like A Bad Idea Right Now
kotaku.com
24

You are viewing a single comment

There comes a price point where it'll push more people to wait for discounts, and when that happens it makes it more likely those people will end up waiting even longer as the hype dies down.

There's stuff like inflation and so on, but it's also affected people's buying power which will lead to them starting to cut down luxury goods.

The discount cycle is on purpose. First you bank with the impatient whales who will buy not even the full version at $70 but the deluxe version with useless cosmetics at $100+.

Then after some times has passed, you do a sale at $45 so people who are willing to pay just this price buy it.

Then lower again, and again until all potential customers have bought the game at the maximum they're willing to.

Already aware of trying to capture price tiers. Pointing out that perception of cost is still generally the same despite inflation and that out the door lower prices that the competion have sometimes led to more financial success than that strategy.