This might help explain the spectacular launch of Threads

MusketeerX@lemmy.world to Fediverse@lemmy.world – 1734 points –

Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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Ah. The Google+ approach to signing up "users".

Yeah all that mess with Google+ and all that came out of it was we lost the + operator in Google Search.

But you can't close your threads account without closing your instagram account.