EA wants to place in-game ads in its full-price AAA games, again

ForgottenFlux@lemmy.world to Technology@lemmy.world – 649 points –
EA wants to place ads in full-price games, again
techspot.com

EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during 'Replay' moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn't long before the backlash led to EA disabling the ads.

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gluck gluck gluck please let me pay even more money for the privilege of not being advertised to, corpo-daddy

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