Americans are choking on surging fast-food prices. "I can't justify the expense," one customer says
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cbsnews.com
Kevin Roberts remembers when he could get a bacon cheeseburger, fries and a drink from Five Guys for $10. But that was years ago. When the Virginia high school teacher recently visited the fast-food chain, the food alone without a beverage cost double that amount.
Roberts, 38, now only gets fast food "as a rare treat," he told CBS MoneyWatch. "Nothing has made me cook at home more than fast-food prices."
Roberts is hardly alone. Many consumers are expressing frustration at the surge in fast-food prices, which are starting to scare off budget-conscious customers.
A January poll by consulting firm Revenue Management Solutions found that about 25% of people who make under $50,000 were cutting back on fast food, pointing to cost as a concern.
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I stopped going to five guys three years ago when a burger, fries, and a drink hit over $20. I'm not sure the local place was ever under $10.
Wendy's 4 for $4 meal still going strong.
4 for $6 where I am :(
One Jr Bacon cheese burger is now $3.49 where I am, there are no longer 4 for deals......