Why did the #TwitterMigration fail?
Bloonface@kbin.social to 
Fediverse@kbin.social – 1 points – 
blog.bloonface.com
I’ve been using fediverse stuff (Mastodon and, most recently, Calckey – I’m just going to use “Mastodon” as shorthand here, purists can bite me) for over a year now, a…
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I still don't get why people wanna stay, all the toxic users get now top priority (a.k.a. people who pay for Twitter Blue) and they promote toxic tweets
Because all of the users they like and want to talk to stayed there too.
Network effects are a powerful driver. They can be overcome, but not easily.
I think a lot of it too is people don't want to lean a new system. I've seen multiple big influencers on Twitter basically day they had no interest in using Mastodon because they didn't want to learn a new platform and so instead the begrudgingly keep using Twitter. People don't like change and will sometimes torture themselves to avoid it
To an extent, influencers wouldn't get on with Mastodon anyway.
Looking at it charitably from their point of view, the discovery is so poor that actually building a following there is a huge amount of work they probably won't see a return on. It's a much smaller audience that in no small part resents even the idea of an "influencer" - someone who has that as their line of work is going to struggle and consider it not worth their time.
Looking at it less charitably, Mastodon does not reward activity on its own but instead things only get attention if they're actually worth attention, so carpet-bombing fedi with posts most people don't actually value is a waste of their time, and it's a lot more effort than such people would typically be willing to expend.
Because their favourite politician is there, because their favourite singer is there, because their favourite football player is there...
I was just telling my wife this over coffee this morning. She had seen an article about reddit on BBC news and asked what the difference was between this move and twitter. And my response was exactly this.