Instagram is testing unskippable "Ad Breaks" lasting 3-5 seconds, disrupting user browsing experience

ForgottenFlux@lemmy.world to Technology@lemmy.world – 486 points –
Unskippable ads may soon make Instagram a nightmare just like YouTube
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I've seen it. It's almost like a form of ADHD training. Make sure the person's attention is never on something for too long, and make sure the attention snaps to whatever ad pops up.

"ADHD training", that's the perfect way to put it.