Apple is bringing RCS to the iPhone in iOS 18 | The new standard will replace SMS as the default communication protocol between Android and iOS devices
theverge.com
The long-awaited day is here: Apple has announced that its Messages app will support RCS in iOS 18. The move comes after years of taunting, cajoling, and finally, some regulatory scrutiny from the EU.
Right now, when people on iOS and Android message each other, the service falls back to SMS — photos and videos are sent at a lower quality, messages are shortened, and importantly, conversations are not end-to-end encrypted like they are in iMessage. Messages from Android phones show up as green bubbles in iMessage chats and chaos ensues.
Apple’s announcement was likely an effort to appease EU regulators.
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Reactions already work in MMS groups, use them every day.
Except they’re already advertising improved quality of photos and video in non-iMessage chats. Doubt they would advertise a specific feature only to make it worse.
Disliked a message.
Not like companies have never done that...