Apple refuses to call Apple Intelligence 'AI'

corbin@infosec.pub to Technology@lemmy.world – 265 points –
Apple refuses to call Apple Intelligence 'AI'
engadget.com
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If you acronymize "Apple Intelligence", you will get AI. They were probably just hiding it.

They always rebrand features for marketing, you aren't in a video chat you're FaceTimingā„¢. You aren't talking with AI you're talking with Apple Intelligenceā„¢.