YouTube looks to be testing server-side ad injection to counter ad blockers
9to5google.com
- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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Is there a loophole where they could delay the ad marking like 5 seconds into a longer ad so you'd have to watch at least 5 seconds before an extension can detect it? Is the law specific about it having to be marked as an ad for the entire duration?
It will be after the inevitable lawsuit happens about 0.0002 seconds after they fully roll this out.
That would mean running an unmarked ad for five seconds, which would create an interesting legal question. But YouTube also buffers a good chunk of upcoming content, so there's enough upcoming video material to check.