YouTube looks to be testing server-side ad injection to counter ad blockers

AnActOfCreation@programming.dev to Technology@lemmy.world – 615 points – YouTube looks to be testing server-side ad injection to counter ad blockers
9to5google.com
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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Guess I'll just be blocking YouTube.com on my DNS server and all subsequent Google URLs. I am fed up with their nonsense anyway.

  1. They don't care because you aren't watching ads anyways.
  2. Where are you going to watch videos now?

Oh I just won't in the future. Like I already ripped discord out of my life alongside most social media. Meaning I'm capable of doing it with YouTube as well especially as I was terminally online on discord. Plus I have literally infinite media to consume anyway via piracy and games on steam to get to alongside the odd source port or two.