YouTube looks to be testing server-side ad injection to counter ad blockers

AnActOfCreation@programming.dev to Technology@lemmy.world – 615 points –
YouTube looks to be testing server-side ad injection to counter ad blockers
9to5google.com
  • YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
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And I'm testing no longer using YouTube.

Cable was gone years ago, followed by all streaming. Soon all I'll have left are games and hobbies.

EA, Ubisoft, and Activision are all on my do not buy list. Their games aren't even worth pirating.