South Korea sent a fully-kitted out player for the Olympic shooting. Turkey sent an 51 yr old guy with no specialized lenses, eye cover or ear protection and got the silver medal
South Korea’s record-breaking Olympic shooter -Kim Yeji.
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The korean shooter Yeji Kim became a (positive) meme first for her cyberpunk aesthetics, which many people found cool. Shortly after the turkish shooter Yusuf Dikeç also became a meme for his own, very different aesthetic.
Also there is a bunch of other memes in circulation that compare the turkish shooter with various other people, e.g. https://i.kym-cdn.com/photos/images/original/002/873/956/0f7.png
Just because you are comparing a woman and a man does not make it misogyny. This is basically just a crossover of two recent memes.
I'm not the one making the comparison. This post is... It names her in the description. I'm not talking about other posts. I'm talking about this one.
I'm saying the post could have been "this bad ass from Turkey came with no specialized gear and took home silver!" Or even "vs All the other teams decked out in gear!" Not singling out "South Korea sent this knitted out player" when she was wearing what the vast majority were.
She and her partner also won gold and silver. There was a more positive way to make them both sound awesome, not making him sound like he's better than her by comparison because he does it without gear
I talked about the other posts to provide context. These are not unknown people and she is not the only one who gets compared to the turkish shooter.
The poster likely chose the korean shooter as counterpart, because she already garnered attention beforehand for her aesthetic. She is already relatively famous, so I don't think it is surprising if somebody chose (and named) her over other, less known athletes. The poster also described her as "record-breaking" in the description, so I do not think it was the intention to make her look bad.