Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X

some_guy@lemmy.sdf.org to Technology@lemmy.world – 312 points –
Ad industry initiative abruptly shuts down after lawsuit filed by Elon Musk’s X
arstechnica.com
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The frivolous lawsuit worked then.

More economically to shut down and reincorporate than to spend a bunch of money on lawyers.

But I doubt Musk is going to see a flood of new ad revenue out of this.

new ad revenue

I'm no marketing guy, and all other things aside, signing an advertising agreement with X would be a hard "NO" after this suit.

Maybe it's a Win win. Less advertisers and Elon looks like a psychopath and disuades further ad income for his hate platform

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