YouTube is Losing The War Against Adblockers

Technology@lemmy.world – 1170 points – 1 months ago

YouTube is intensifying efforts to combat adblockers, including blocking video playback and warning users of potential account suspension.
Increased ads on YouTube have driven many users to adblockers, hurting both YouTube’s ad revenue and content creators reliant on ad-based income.
Despite these measures, many users are leaving YouTube or finding workarounds, leading creators to seek alternative revenue streams off-platform.

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Part of me once wished for a utopia of only getting ads for things I have a reasonable interest in - working to inform me about options to spend my money on a service or product I need. It was based on Steam, which shows ads for games I like. No repeating ads to harass a particular message, no convincing people they need Brand X.

I don’t imagine we’ll ever get close to that.

We do but you have to agree to give up your data and browsing traffic to do so