Trying to build viable third parties by voting for them in presidential elections is like trying to build a third door in your house by repeatedly walking into the wall where you want the door to be.

The way to push them left is to actually push them left—protesting, calling your representatives, donating to campaigns you support, voting for candidates in local primaries where your vote is exponentially more influential, et cetera.

But voting in a presidential election doesn’t push anyone anywhere. For one thing, pushing is a continuous, incremental feedback process, while the outcome of a presidential election is a discrete binary one—there’s no map between the two. But more significantly, this buys into a narrative that the media has constructed over the past few generations, in which voting is a semiotic process with the people signaling their desires with their votes and politicians signaling their response with legislation. This leaves the media in full control of the political process by interpreting for each side what the other “means”: because the votes and bills in themselves are devoid of meaning beyond their real effects, the media is free to insert whatever meaning suits them.