California's New Law Will Force Storefronts to Disclose That Buyers Don't Actually Own Their Digitally Purchased Media - IGN
California Governor Gavin Newsom has signed a bill into law that won't stop companies from taking away your digitally purchased video games, movies, and TV shows, but it'll at least force them to be a little more transparent about it.
As spotted by The Verge, the law, AB 2426, will prohibit storefronts from using the words "buy, purchase, or any other term which a reasonable person would understand to confer an unrestricted ownership interest in the digital good or alongside an option for a time-limited rental." The law won't apply to storefronts which state in "plain language" that you're actually just licensing the digital content and that license could expire at any time, or to products that can be permanently downloaded.
The law will go into effect next year, and companies who violate the terms could be hit with a false advertising fine. It also applies to e-books, music, and other forms of digital media.
This should have been done decades ago, and I think law was strong enough decades ago to make it happen, it's just that district attorneys didn't want to piss off large businesses.
If a company shows on their website that they are selling you something, you as a buyer have the reasonable expectation that you've actually purchased it, and through that purchase, you can do all the things that you would with anything you own. When that's not true, they haven't actually sold you something. They've rented you something, and they know it, and that's a deceptive business practice.
Which is to say, I'm happy to see some improvement on potential enforcement for false advertising, but the reality is I'm not too optimistic that people will seriously follow up on it because they already had a couple decades to do so.