A week in, Threads has lost half of its active users

Ignacio@lemmy.ml to Technology@lemmy.ml – 456 points –
A week in, Threads has lost half of its active users | Boing Boing
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They didn’t lose anyone, its only been out for a short time. With the recent changes at twitter breaking all sorts of long time features Threads is poised to be its replacement.

They lost plenty of people, at least for now.

What none of these articles seem to want to highlight is that this is completely normal retention behaviour. 50% week 1 retention isn't excellent by any stretch of the imagination, but it's well, well within the span of what's normal.

And Threads is still half baked.

Yeah, this "Omg Facetrash lost all their users, they have such a dead platform lol" is stupid. I dislike Meta, but it's a new social media, of course not every single user who checks it out will stay, that's how it is for all new social medias, video games, anything