The number vs. arrow direction on this sticker...
There is enough confusion between horizontal resolutions (2K, 4K etc.) and vertical ones (1080p, 2160p etc.). This is not helping; why even print a promotional sticker with a number of pixels smaller than what it should be?
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Yes, that is the number of rows. But that makes it the vertical resolution. There's 1080 pixels from top to bottom. If the arrows/triangles are indicating the direction of measurement, they are wrong.
I suspect that it's an attempt at indicating a wide screen. 16:9, 16:10 etc was fairly new at the time, many buyers would be expecting their usual 4:3 screen ratio.