Apple says it will remove services such as FaceTime and iMessage from the UK rather than weaken security if new proposals are made law and acted upon.

Flying Squid@lemmy.world to Technology@lemmy.world – 1820 points – Apple slams UK surveillance-bill proposals
bbc.com
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I don’t know if they actually care, but I think they figured privacy was a great niche to jump in when they started losing more and more market share to android

It's a brilliant move for Apple because Google can't play that game.

Google is fundamentally an advertising company. They materially benefit from user data in providing a more valuable service to advertisers. If Google takes a strong stance on privacy, it could disadvantage the primary business.