Google raising price of YouTube Premium to $13.99 per month
9to5google.com
The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.
This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.
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Yeah they keep changing the structure of the plan. Music used to be a separate package I think? That was years ago.
I wouldn't call it fluff though :P I (initially) got it specifically for the music, and that's what gets the most use from my family :) I guess that doesn't make it any less fluff for you though. I agree that it should be a separate package.
I have music or whatever it's called now because I music and red together where the same price as just red. I still have it because I use YouTube more than streaming services like Netflix and don't mind supporting creators I'm watching. I use some of the features of premium on the app on my phone and fire stick too which could be worked around but would be a hassle.
For a vast majority of people who mainly view YouTube as a free service I highly doubt they'd be willing to pay $7 a month let alone $14. A large portion of their viewer base is kids and they aren't going to pay. Maybe if they add stickers or whatever TikTok is going nuts over as part of the monthly sub.
Kids can join a family plan, of course.