Google raising price of YouTube Premium to $13.99 per month

fne8w2ah@lemmy.world to Technology@lemmy.world – 1271 points –
Google raising price of YouTube Premium to $13.99 per month
9to5google.com
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with this price change they still make more money if they loose less than ~14.3% of their users. i think that's actually plausible. never underestimate the laziness of people to change something they have become accustomed to.

idk if it's laziness, people just get used to the service

But I don't get why they want to do that, I feel like no-one uses YT Premium and they should reduce the price instead to get more users

I use YT prem. Use a ton of YT for the kids and I like that my YT prem helps the content creaters I sub to. Though, if they had a patron or something they'd probably get a cut.

This price raise sucks, bc now I will probably cancel. It's not worth that much.

I feel like they could gain way more with a cheaper price though, and then they can be less shackled by ad agencies too that seem to be able to dictate a lot of YouTube policies at the moment