Owner of @x Twitter handle says no one reached out ahead of Twitter's rebranding to 'X'
stopthatgirl7@kbin.social to 
Technology@kbin.social – 0 points – 
techcrunch.com
Beyond the missteps with the rebranding, others are pointing out that Musk's move to rename Twitter "X" may involve a financial hit to the brand's value.
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@stopthatgirl7 While it sounds funny, until you realize, its also scary how rich people can just purchase and destroy any platform.
They can't exactly buy lemmy or mastadon, since it's hosted by the community...
@i_failed_turing_test The kbin, Lemmy, Mastodon projects could be purchased, the maintainer payed to work for the companies, the community hosted servers can still be buyed out. I know this is not likely to happen. But saying it's not possible is not correct. Money is a hell of a drug.
The nature of it being an open platform is if they buy out the maintainer of kbin/Lemmy, anyone with the skill can fork the projects and keep it running open source. Individual instances can be bought out and killed, but the base platform is effectively unlikable in the way Twitter is being killed.