Brands that don’t buy enough Twitter ads will lose verification

trashhalo@beehaw.org to Technology@lemmy.ml – 91 points –
Brands that don’t buy enough Twitter ads will lose verification
theverge.com

another change to Twitter’s ad policy. Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.

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Why did those guys sold twitter to him again?

if someone offers you $200k for a 2020 Toyota Camry would you sell it?

Yeah but I’m a nobody. If I built a social media mega hub that can be abused to brainwash humanity, I would like to think keeping it off the wrong hands is priceless

The beautiful thing about public companies capitalism is that it's not people who built it who end up selling it.

If I built a social media mega hub that can be abused to brainwash humanity

Humanity is capricious as fuck. You can brainwash them, but then after a while, you just got to brainwash them again. Gets old.

I would like to think keeping it off the wrong hands is priceless

Yes, BUT have you ever considered that with enough money you can just not care?

Also, look at what's his face that started Twitter. Now he's got insane levels of Musk's cash and started yet another social media company, Blueksy which a lot of people ran over to. I punch those numbers into my calculator, it makes a happy face.

Because that idiot gave them 44 billion for it.

It was their fiduciary responsibility, wasn't it?

The shareholders weren't going to get a better offer.