Owner of @x Twitter handle says no one reached out ahead of Twitter's rebranding to 'X'
stopthatgirl7@kbin.social to 
Technology@kbin.social – 0 points – 
techcrunch.com
Beyond the missteps with the rebranding, others are pointing out that Musk's move to rename Twitter "X" may involve a financial hit to the brand's value.
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Well, that didn't take long, the @x handle is now an official X-Twitter account!
@lvl, I hope they didn't just seize the account.
I would be very surprised if they didn't
Well that didn't take long. They seized it. I just saw this post about it.