Google engineers want to make ad-blocking (near) impossible

seasonone@opidea.xyz to Technology@lemmy.world – 2113 points –
Google engineers want to make ad-blocking (near) impossible
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I can’t imagine anyone who uses the internet thinking the current ad technology is effective, the web is broken because of ads

Bc of ads? Ads are mostly fine, the web is broken because of platforms. Like there’s only a handful of sites the entire planet uses and they’re all owned by like 4 tech giants (and Reddit)

Assuming all ads are legit and don't contain some sketchy script to activate your webcam or scan your cookies (hint: haha, living in lala land if you trust all ads!), have you ever checked what percentage of your bandwidth gets wasted on advertising?

I’m not saying ads are perfect, but they’re not the thing that’s strangling and ruining the internet. They’ve always been a part of it.

But also like any website can run arbitrary code like that. Most ad platforms don’t allow their customers to just have arbitrary js.

They have not always been a part of the net, I can guarantee you that. Used to have my own totally free site back around 1999/2000 or so. No ads whatsoever, written entirely from Notepad.

Please don't try telling me the history of the net before you were born.

So first, you don’t know my age. Don’t be weird.

Second, just because you ran a personal site without ads doesn’t mean ads weren’t part of the internet…

It's broken because of platforms working for people, which happens because there's not too much, but too little fragmentation.

For a couple decades corps and their fans were communicating from every orifice that fragmentation is bad, it's bad for developers, it's bad for users, it's bad for business and so on.

Despite this being not only wrong, but also counterintuitive, as we should all be familiar with how things work in nature, about evolution and competition and diversity.