Mark Zuckerberg: Threads users down by more than a half

mastermind@lemm.ee to Technology@lemmy.ml – 183 points –
Mark Zuckerberg: Threads users down by more than a half
bbc.com
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Is this actually accurate though? From my understanding you had to "activate" threads access, and those who did this are those who have been counted in the numbers.

I wasn't an user, I could be wrong, but I remember reading multiple times that all users of instagram were automatically users of threads.

Not automatically. You had to click 'sign up for threads'. Still, it was very seamless and even let you auto follow those you had on Instagram, so the user count was definitely inflated. It's not surprising the number of active users are way down.