How exactly did Reddit become a top website and what does Lemmy need to do to eventually get there?

decadentrebel@lemmy.world to Ask Lemmy@lemmy.world – 275 points –

Did Reddit get massive because of Digg users making a beeline towards them or were they already big before that?

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By the way why are people able to do that? I see that person's username is mojo by hovering over it but at a glance it's just emojis.