The BBC on Mastodon: experimenting with distributed and decentralised social media
"As the social media landscape ebbs and flows, the team at BBC Research & Development are researching social technologies and exploring possibilities for the BBC. One part of our work is to establish a BBC presence in the distributed collection of social networks known as the Fediverse, a collection of social media applications all linked together by common protocols. The most common software used in this area is Mastodon, a Twitter-like social networking service with around 2 million active monthly users. We are now running an experimental BBC Mastodon server at https://social.bbc where you can follow some of the BBC’s social media accounts, including BBC R&D, Radio 4 and 5 Live. We hope to be able to add more accounts from other areas of the BBC at some point."
It also solves the verification problem. It's without a doubt the best way to go for an organization - especially news orgs.
That's true, but to be honest there's already a pretty good verification system on Mastodon, even if you don't host your own instance.
Yes and no. And verifying by domain is better, especially for people who are likely to be impersonated (ex. Journalists).
Rel="me" doesn't actually verify a user's identity, it verifies that a user has a relationship with a website. The problem is that you need to leave Mastodon to make sure that the website actually verifies their identity. I've verified a connection between a Mastodon and Pixelfed account, for example, but it doesn't tell you anything about who I am. It's also much easier to spoof a website than it is to get the BBC to give you an account on their private instance.
It really works great the other way though! If you have a known identity here, you can be sure that the linked sites are legit.