Two brands suspend advertising on X after their ads appeared next to pro-Nazi content

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Two brands suspend advertising on X after their ads appeared next to pro-Nazi content | CNN Business
cnn.com

At least two brands have said they will suspend advertising on X, the platform formerly known as Twitter, after their ads and those of other companies were run on an account promoting fascism. The issue came less than a week after X CEO Linda Yaccarino publicly affirmed the company’s commitment to brand safety for advertisers.

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"The platform shows that ad to you because algorithms think you're interested in seeing"

There's your answer right there. The platform sees what you're interested in and serves up this ad. "You seem to be interested in a whole bunch of Nazi shit, here's an ad for my product" is not a good look for most companies. It's very simple PR.

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