I haven't looked into why they're doing this, so maybe this insight is obvious and well known, but I imagine it has to do with the fact that they spend a shitton of money on these spaces/leases that they can't easily get out of, so their way of dealing with it is by forcing employees to use it. My company is going through a similar situation, but they're accepting the responsibility of eating the cost of the office space lease with several years left on the contract and don't even try to entice people to use it. "Come in if you want, it's going to be here for awhile!" is about as far as it goes, haha. Fuck Amazon.
I cancelled all my subscription services today and fired up the ol' abandoned Plex server. I was paying for the convenience for awhile to be honest, but I'm over it now. Internet and a VPN are mostly all anybody needs anymore.